Enterprise 2.0

Introduction

From last ten years web applications has changed significantly; earlier web site was composed of static pages. Companies use their website as a mean to market their product. Corporate intranets were used as a repository of publishing news, employee announcement and policies. With the introduction of new Web 2.0, which is second phase of architectural change in the web technology and a improved form of WWW. Web 2.0 is the combination of social networking system based on the open communication method; it allows decentralization of authority to publish context and freedom of sharing information, media and emotions. It is achieved due to the wide access of board band which allow people to use internet more frequently (O'Reilly, 2005).One of the main advantages of Web 2.0 is systems or web contents are updated frequently and on real time basis, rather than Web 1.0 where webmaster updated that site. Another difference between Web1.0 is about text but Web 2.0 is about music, images and videos. Web 2.0 revolutionized web for the consumer by introducing ideas of sharing and ease of access.

The use to Web 2.0 in enterprise for business users gave birth to new term Enterprise 2.0which is introduced by MacAfee (2006). It facilitate enterprise to use social software such as Blog, Wiki, Tag etc in corporate environment to enhance the productivity, efficiency of knowledge workers. Organizations are also exploring to use Web 2.0 technologies outside the organization to improve the revenue and customer base of their organization. Now the question arises what is the earlier phase of Enterprise 2.0? Next section try to explain this answer .Third section explains how to implement Enterprise 2.0 in organization specially Vosapa Inc. In the end we conclude with some open questions.

Enterprise 1.0 and Enterprise 2.0

Enterprise 2.0 is the new turn coined by McAfee in his article "Enterprise 2.0: the Down of emergent collaboration" (2006). According to which use web 2.0 in business context to increase the collaboration in secure manner between employees, partner and customer is called Enterprise 2.0 but there is no explanation of what was enterprise 1.0 and there is not define example of the difference between enterprise 1.0 and enterprise 2.0. There is a chart which is available on

e2conf.com. Enterprise 2.0 Conference website which explains the concept in form of this chart and there is no other explain of enterprise model 1.0

Enterprise 1.0	Enterprise 2.0
Hierarchy Friction Bureaucracy Inflexibility IT-driven technology / Lack of user control Top down Centralized Teams are in one building / one time zone Silos and boundaries Need to know Information systems are structured and dictated Taxonomies Overly complex Closed/ proprietary standards Scheduled Long time-to-market cycles	Flat Organization Ease of Organization Flow Agility Flexibility User-driven technology Bottom up Distributed Teams are global Fuzzy boundaries, open borders Transparency Information systems are emergent Folksonomies Simple Open On Demand Short time-to-market cycles

Enterprise 2.0 Conference

Difference between enterprise 1.0 and 2.0 is much popular topic on blogs and there is no authenticated journal article on it. But there is a white paper "Business Management in the Age of Enterprise 2.0: Why Business Model 1.0 Will Obsolete You" by oracle (Buytendijk at el 2008) which explain the difference but at the end it emphasise on the oracle solution on Enterprise 2.0

If we analyze the information in the chart it emphasise the change in the social and business structure of organization like introducing flat organization structure, where every employees are participating in the decision making of organization. Organizations provide open access to information where employees could access and share information with partner, customer to make better decision. Feed back on the work of employees become ongoing process .In Enterprise 1.0 feedback from managers were given at the end of the business year but in Enterprise 2.0 appraisals are continuous and based on preference indicate and quality of work (Buytendijk, at el 2008)

The way organization work is changing, now the customer is driving the business, where knowledge become primary and good and product become secondary, this enable companies to provide the customized product. Feed back from the customer becomes primary input to drive the new product. The new method which engages the customer to manage self service was introduced as online banking, direct booking of flight, which helps in reducing the front end cost of the company and for the customer, there is no longer difference in front office and back office and Enterprise 2.0 make then transparent for the customer (Buytendijk, at el 2008). Enterprise 2.0 integrates the technology and experience to achieve the competitive advantage which clearly shows its difference from Enterprise 1.0

Enterprise 2.0 implementation in Organization

Common Applications used by organization or knowledge worker are email, instant messaging service, Intranet Portal. The problem with the email are they are asynchronous way to communicate and most of knowledge workers got hundreds of email every day ,which they simply send to junk or mark as read. Another disadvantage to email is it is shared by only few people which are included in the thread. Most of the Knowledge workers believe that email "are overused in their organization" davenport (cited in MacAfee 2006). On the other hand intranet portal are filled with all type of companies information and employees cannot find information they are looking for. To resolve this problem in Vosapa inc. (Vosapa, 2009) we used only two components from MacAfee's (2006) six component of Enterprise 2.0 technology which he named as SLATES as acronym for "Search", "Link", "Authoring", "Tags", "Extensions", "Signals" because we believe that Enterprise 2.0 technology need to be improved in the case of implementation in organization. Security and authenticity are challenges which still need to be addressed when using the Enterprise 2.0 in organization.

We use "Tags" to represent the key words in minutes of meeting of each project, which are posted in the forum (sections of eXperss for dissuasion form in intranet see more (Vosapa, 2009 ")). This will help the users to remember agenda of meeting and the key point highlighted during the meeting.

The second technology which is useful in the context of large organization is "Signals" or RSS feed. There are many discussions or projects happening simultaneously in organization. RSS feed help users to subscribe only those forums which are directly related to his work or the project he is supervising and all the updates are made in the forum will be send to him on his page of eXpress.

Conclusion

There are two main apprehension of Enterprise 2.0 which need to address before implementing in organization. First security and authenticity of information and data which is moving across the extranet or intranet of a company, this issue become essential in the case of company like banks and telecom with distributed office and people are allowed to connect from their home.

Secondly Wiki's are excellent example of collaborate data manipulation of Web 2.0 but the editable format of wiki, the work carried out by the individual can be modified by the other person, even if the idea of the first one is good for the organization. It shows that the there is no proper tracking facility to identify individual work, which is necessary to monitor the performance of the employee. Therefore enterprise 2.0 has to improve a lot in turn of value to the business context when creating business case to implement in Enterprise.

 

Reference list

Buytendijk F., Cripe B., Henson R., Pulverman K., 2008, Business Management in the Age of Enterprise 2.0: Why Business Model 1.0 Will Obsolete You, An Oracle Thought Leadership White Paper, Inform it online http://www.oracle.com/solutions/business_intelligence/docs/epm-enterprise20-whitepaper.pdf (accessed march 26, 2009).

McAfee A.P, 2006, Enterprise 2.0: The Dawn of Emergent Collaboration, MIT Sloan Management Review, Spring 2006.

O'Reilly T., 2005, what is Web 2.0 Design Patterns and Business Models for the Next Generation of Software, Inform it online http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html, (accessed march 26, 2009).

TechWeb Live Events, unknown, what is Enterprise 2.0, inform it online http://www.e2conf.com/about/what-is-enterprise2.0.php (accessed march 26, 2009).

Vosapa, 2009, VOSAPA Inc. (group course work), Inform it online http://vosapainc.blogspot.com/2009/03/vosapa-inc-group-course-work.html (accessed march 26, 2009).